Collective Wellbeing: A report on the future of wellness

For the last four years, our team at Advance Notice has been immersed in Wellness—and we’ve gotten a bit obsessed. Our curiosity has given us the patience to take in endless amounts of inspiration; to untangle people’s desires from their unresolved tensions; to find the throughlines between seemingly unrelated ideas.

This Collective Wellbeing report is the culmination of our four-year long research effort. In this digital report, you won’t find lists of your usual suspects (e.g., saunas, wearables, “connected self”)—or at least not in the way you’re used to thinking about them. This isn’t just a critique of what isn’t working in wellness today. Instead, we introduce you to a new, inspired future of wellbeing, one that can help you stand out as an organization. And yes—included are clear opportunities for how to sharpen your strategic efforts today.

Download a free preview of the report, which includes the first dimension of Collective Wellbeing, The Porous Body.

  • This report has been curated for organizations (both emerging and established) to support them in creating the future of wellbeing. It’s most helpful for research, strategy, insights, foresight, and brand leaders.

  • Our Collective Wellbeing report is a culmination of a four-year independent research project based on:

    • Literature review and environmental scan (295+ books, and 40+ academic articles, and 2,500+ scan hits)

    • Ethnographic interviews with leading thinkers, practitioners, and community members (34 interviews)

    • Digital ethnography

    • Auto-ethnographic and embodied research into wellbeing

  • 105 pages; six key dimensions and corresponding emerging desires; 250+ data points/scan hits (global data with a North American focus); two proprietary translation tools; Horizon Two and Horizon Three deep-dives

What’s in the Collective Wellbeing preview?

In this free preview chapter, you’ll be introduced to all six dimensions of Collective Wellbeing and deep-dive into the first dimension: The Porous Body. We explore: What if being well isn’t about keeping out “toxic” things that lie outside of us? What if, instead, it means caring for a body that extends beyond what we have traditionally thought of as our selves?

  • “Deep, beautiful, and really, really good. Different from what I’ve read before in a great way.”

    – Senior Foresight & Strategy Consultant

  • “So robust. The best part was the juiciness of the signals and the alternative perspective. The evidence was really solid. The business opportunities are better and clearer than what we typically get from work with vendors who leave us with sweeping generalizations!”

    – Senior Manager, Strategy

  • “Aesthetically, this is the nicest report I've ever interacted with. I read through it a few times and got something new from each go. You've created a beautiful space for the paradox we have all been facing.”

    – Senior Director, Strategy and Insights

  • “I feel inspired, curious, and optimistic for the future. THIS IS GORGEOUS!”

    – Founder, Sustainability Leader

Porous Body Moodscape

Advance Notice is a vision studio and dreaming collective. We’re a group of futurists, anthropologists, strategists, artists, and healing professionals. Our team helps leaders craft future-differentiated strategies; ones that sustain meaningful change in complex—and often frustrating—organizational contexts.

WORK WITH ADVANCE NOTICE

  • Purchase our full report on Collective Wellbeing, including a summary presentation.

  • Schedule a presentation on Collective Wellbeing. 

  • Engage our team to facilitate a workshop to identify gaps and opportunities in your wellbeing strategy.  

  • Develop a future-differentiated point-of-view on wellbeing for your organization.  

  • Conduct ethnographic and foresight research on the future of wellbeing specific to your organization and offerings.


Let’s explore the future of wellness. Reach out to learn more.

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